Reenchanting your brand… if you so wish!
By revealing the uniqueness of your brand, L’Hirondelle brings a new boost to your image while it reinforces its customers’ loyalty.
- Audit and exploratory research
- Brand platform and Brand Romance
- Brand content strategy
- Content architecture
- Creative concept
- Editorial management and Brand communication
- Editorial chart and visual identity
- Content writing and brand content
- Production and animation of communication media
Who is l'Hirondelle?
My job requires individual meticulous responses to challenging requests.
Demonstrating creative courage, agility and persistency is essential.
Who are you?Text and images in terms of meaning have always been fundamental to me. Therefore, after graduating in literature studies, I naturally felt attracted to publishing. More...As an editorial director, Hachette and most of all Editions Atlas proved crucial experiences which increased my creative imagination within a multimedia approach: hard cover books, boxes, audiobooks, websites, tutorials, apps, blogs… which I particularly love transmitting to Celsa and Sciences-Po Rennes.
Why would you choose art of living?This extensive experience working for Editions Atlas made me want to express this expertise in art of living, in a way that it relates to emotions and wonderful stories to set while increasing the value of a product or a brand… More...In this context, as a former editorial director, this is a genuine specificity: structured and targeted content, impacts of media messages, multisensory eye. My main strength is also the ability to delve deep in a variety of sectors as to “read”, exploit and suggest a design that is perfectly suited to the brand’s values and fundamentals.
What is your philosophy??I am curious, passionate and fully dedicated to the projects and missions assigned! For each contract, as the project ‘s conductor, I am impelled to consider all aspects (intellectual, strategic, technical) of the mission and view the brand with a refreshing and demanding eye. More...Identifying the best partners, listening to clients, providing greater flexibility to adapt to change while bearing in mind the essence of the project…. I love facing new challenges, supervising teams, undertaking great creative ventures.
- My own credo is: telling great creative stories of the brand world, while bringing out emotions. It is also about subtly building the contents and setting them into a music that makes sense in order to forge a strong and lasting bond between the brand and its clients.